Nomi By Naomi is a Dutch urban fashion brand that is inspired by Africa, brought to South America and designed in Amsterdam. The designer and founder wants to express her brand not only as fashion but as a fusion between people, cultures, fashion and lifestyle. In the identity the mix of these different subcultures had to be shown. To accomplish this we thought carefully about colours and shapes. We used round and straight corners and warm and bright colours to express the concept of the brand.