Tough Minds identity

full identity design - Netherlands

Three sports psychologists have bundled their forces under the name Tough Minds. Tough Minds wants to bring, both to sporting individuals as organizations outside the sports environment, the lessons that can be thought from the sport and performance psychology. Their logo represents the variety of sports in combination with business. The shape of the logo is inspired by the blotsĀ of Rorschach, which are very important in the psychology theory.